Online Marketing – How to Create an Awesome Blog

How to Create an Awesome Blog

Image credit: Leeroy | StockSnap
Hi there,
Some of readers asking me about how to develop a great blog, website, or any online marketing tools.
Okay, this is my first time to create a website.
I did learn by doing.
I don’t know how to create a website.
I just want to create online tools for my consulting business that just started this year.
I start to create this web, at end of June 2015.
I don’t think what kind of articles that need to present to all of you.
Just listen to your heart, keep the faith, do it with passion, and discipline.
Of course using 5W1H, and simple SWOT analysis.
Who – target audiences. All peoples that like management and business articles but seems still hard to understand and too complex.
What – type of website and articles. Related with management, business, property, and travel,
When – time of publish. Every weekdays are a management and business articles. Every weekend are travel and leisure article.
Where – to share it. Using many channel that provide by wordpress.I use “Share this”
Why – specific target and topics. My goals are similar with facebook. To share and connect peoples with same interest.
How – to use it. Using wordpress, buy a domain, dicipline to create and share original articles. Focus on quality rather than quantity. If I have a time, it could everyday. If not, don’t push it.
Strength – write with passion, focus on quality rather than quantity.
Weakness – simple website
Opportunities – grab niche target audience that still not much competitor.
Treat – big business website that already settle.
What ever your website is, you must do it with passion and link with your goals.
If you create it for marketing tools, so turn it into sales and income.
If only for share, just patient.
One day, your website would become your weapon to grab new job, new investors, or any kind.
Creating a website is like creating something that should connect with goals or passion.
This website is still develop with you as a readers give me a great input.
Thanks to all of you that provide me with that.
Okay, lets take an example.
Facebook
No body in the world say never hear about facebook.
You can see, from small kid, even 2 years old kid that have their own ipad until 90 years old grandfather, have heard faceebook.
Lets see on the history.
You can see on the pic, that facebook always transform into better and better platform.
They have a basic principles as follow – share and conected
Facebook was a website initially limited to Harvard students, and later was expanded to other colleges. Facebook continued its expansion by giving access to high school students in 2005. In that same year, Facebook decided to register a new domain name called facebook.com, which was worth $200.000. On 2006, Facebook decided to allow anyone 13 years or older to create an account (Source: http://5mins.org/the-history-of-facebook-and-real-facts/)

Okay, lets stop for a while.

Mark initial goals are share and connect Harvard’s student.

He is very specific and focus on niche market.

He make an identification of his website.

Rather than focus too wide at first time, he focus on small thing and develop it year and year.

His strategy is great.

He understand who is target audience, topics, team member, marketing channel, and measurement impact.

Then, he rely on specific platform that can support his ideas and attract investor.

Mark did it with huge donation from Microsoft and any others.

You can read as follow (http://5mins.org/the-history-of-facebook-and-real-facts/)

  • The predecessor of Facebook back in 2003 was called Facemash
  • Facemash attracted 450 visitors and 22,000 photo views in its first four hours online
  • Facemash was not a success because of Legal problems, that’s how Facebook was created in 2004
  • At the beginning, its online address was thefacebook.com

Of course, there’s many way to create and promote your website.

It’s take times.

Maybe a months, a years, or a whole life years.

Just be your self, build the identity, and focus on the goals.

Okay, maybe you still don’t understand.

Lets back to simple ideas.

Lets pretend if you are a great Chef.

You bet so many Chef in your town and now want to start to Master Chef TV program.

Source: time.com

You must beat a national Chef, maybe thousand Chef.

You must be no.1 and show to parents that this is me, the greatest Chef in the country.

Then, you must to study and learn how to win that competition.

1.Create new food.

Okay, you have a fav food, but when you see the history of competition, all of them show best technique and a lot of variety of food.

Then you create 20 types of food that show your character, and new things.

Then, you combine into only 3 very nice looking and delicious food that never created and taste before.

2. Create a channel

You ask your surrounding to taste it until it perfect.

Asking peoples in social media to come and try your food.

Asked them to create a comment in your food blog/web.

3. Focus on quality, and goals.

Your goal is to present the new and unique food with limited stuff.

You need to experiences it everyday until all peoples said it’s great.

Then, when the competition results come, you are in 2nd place.

Hey, don’t worry about that place.

Some of research show that sometimes real peoples choose the #2 rather than #1.

Maybe he won because of huge number of sms or pooling results.

Then, this Chef practice again and come back the next after.

The point of this are:

1.Focus on goals.

2. Focus on quality.

3. Choose your media, platform, and marketing tools.

4. Share and follow from the best.

5. Listen to your heart and keep the faith.

You can read on following article.

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1. Research your market to identify what makes your blog different.

Identifying a niche or something that helps differentiate your blog from other competitor blogs makes a massive difference in accelerating your blog’s growth. This involves doing your research to find out who your competitors are, what they’re writing about, what gaps exist in areas that they don’t write about, and how popular the content they create is.

First search Google for keywords relevant to your product or service to see who appears regularly. Check out their content and see what they write about. Also research the competitors you already know to see what they write about.

Use OpenSiteExplorer.org to rank yourself and your competitors. This tool ranks websites and pages of websites out of 100. The higher the scores, the harder it will be to beat the competitor in search results when you are competing for the same keywords. Next, use tools like Compete, Quantcast or SEMRush to get estimates of your competitors’ traffic.

Next, use Ahrefs or similar tools to find out which blog posts on their website have the most links pointing to them. Content that’s popular will be linked to by other websites. Then use SocialCrawlytics to analyze the volume of social sharing on your competitor’s blog content. Popular content gets shared a lot.

You need to determine what topics your competitors are writing about that are popular but that they’re not focusing all their attention on. Then you can come up with better content and deliver it from a different angle to end up with really popular blog posts.

2. Put down strong foundations.

It’s really important that you build your blog on a reliable platform that’s supported by good infrastructure. WordPress is a blogging platform that’s used by over 20 percent of websites worldwide. It’s a safe bet for your platform as it’s supported by a huge community around the world.

Whichever platform you choose, work with a top development team that understands not just design and technology but also conversions. There’s no point in having a nice-looking website if it doesn’t convert into sales for your business.

Next, build your content strategy. It’s extremely important to have a content strategy in place before you write anything. Producing content is time intensive, so you need to minimize your time commitment and maximize the effectiveness of the content by knowing the answers to the following questions:

  • What are you going to write about?
  • When will you write? That means defining specific times and days that you always write.
  • Who’s your target audience?
  • What optimization will you do on the content?
  • Which channels are you going to distribute the content to?
  • Your team. Who will be involved in writing, editing, producing graphics, helping with content distribution, etc.
  • Measurement. How will you measure the impact of your content?

Third, build relationships with influencers. Without a plan for building relationships with relevant people in your industry, your blog won’t get the growth it deserves. Influencers online typically have a large audience and are connected to many other influencers; people take action based on what they share and talk about. Leverage their audiences to get your content in as many relevant hands as possible.

From your research, you’ll have come across competitors you may want to develop relationships with; other websites will come up all the time in search results. Use tools such as LittleBird, GroupHigh or Twtrland to help you make a list of key influential people in your industry. When someone is influential, they’re followed by other influencers.

  • LittleBird produces a list of people, ordered based on who has the most influencers following them.
  • GroupHigh is very focused on bloggers, so if you want to find the top bloggers in your industry, you can filter based on topics, then view details for each blogger.
  • You can also use social media analysis tools, such as Twtrland, to identify influencers on channels such as Twitter.

The best way to build relationships with influencers is by helping them:

  • Share their content. Set up systems to make sure you find their new content and can share the best of it. For example, create a list of influencers within Twitter and add it as a column in Hootsuite. Now you can track the influencers’ activities and look for opportunities to interact. Add their websites to Feedly, which is a tool for reading and subscribing to blogs. Through Feedly’s integration with an application called Buffer you can automatically schedule the content sharing.
  • Comment on their blogs. Most people are lurkers and don’t comment, so bloggers really love getting comments.
  • Profile them on your blog. Ask them for an interview. Influencers like doing interviews! By interviewing them, you get a chance to speak and interact with them and get to know them. Group posts where you ask a question or series of questions to different influencers and profile them all in one post works amazingly well!
  • Guest post for them. Influencers have very little time, and they have high demands for content. The majority will allow you to guest post, but it depends on your approach. Be a subscriber, interact with them, understand what content their audience likes and then approach them.

3. Produce quality, shareable content.

It’s great to produce a lot of content, but don’t ever sacrifice quality for quantity. If you can only produce one quality post a week, don’t be tempted to write two poor ones instead.

Great content is what people talk about, share, and link to. Recent research found that the majority of blog posts in the top 10 search results are longer than 2,000 words. In terms of links and shares, this is content that has done really well.

One good tactic for getting a lot of attention is to do a group post that includes information from some of your influencers. In an infographic, for instance, you could reference lots of influencers and/or tools. They might even create blog posts to share the infographic with their audience.

4. Get eyeballs on your content.

After going to all that trouble to produce a fantastic piece of content, you need to give it a fighting chance to be seen by as many people as possible.

First step: Optimize your content for Google. You don’t have to be an SEO expert to do this.

Here are the basics you need to consider:

1. When you write a post, check Google Keyword Planner to identify keywords to target.

2. Find out how competitive it is to rank on these keywords. Use tools such as SEOMoz keyword difficulty tool, which will give you a very good idea where you’ll appear in search results after writing the article.

3. Ensure these keywords, and other similar/relevant keywords are referenced in the following:

  • Title
  • Description
  • Heading.
  • Web page name
  • Content. Include these keywords and other relevant/related ones.

Next, optimize your content for social media. When your visitors share content out to their social media channels, you can add relevant information that tells the channel more about the content. For example, Twitter cards allow you to describe your content. You can tell Twitter the main image for any given piece of content and, when that content is shared, the image you have specified is the one that is displayed within Twitter streams.

Take your blogging seriously, and it will produce amazing results.

Source:

http://www.entrepreneur.com/article/244216?utm_source=crowdignite.com&utm_medium=referral&utm_campaign=crowdignite.com

Author by , 11 June 2015

Access on 12 August 2015.

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